About Sustainability Creation

We believe that Japan’s sustainability cannot be achieved by urban centers alone. It requires collaboration between cities and regions across the country. We are convinced that Japan’s most valuable assets are found within its local communities.
Sustainability Creation is an initiative designed to enable people who care deeply about regions throughout Japan to recognize this value, rediscover local assets, and create a sustainable future through their own initiative. Since our founding, MEDIA DO has worked closely with local communities, building trust with stakeholders and growing as a company with the support and strength of regional partners.
As an active participant in the sustainability of Japan, a nation formed by its regional communities, MEDIA DO has made a deliberate commitment to Sustainability Creation and is advancing this business with deep responsibility and long-term resolve.

The Foundation of Sustainability Creation Business: Trusted Relationships with Diverse Stakeholders

MEDIA DO has grown through deep engagement with local communities, supported by the strength of those communities.Today, we work alongside a diverse group of regional stakeholders to advance a wide range of projects, including entrepreneurship support and professional sports. All of these initiatives are made possible by a strong foundation of trusted relationships with diverse stakeholders, including government agencies, media organizations, financial and educational institutions, and private companies. Through close collaboration across these sectors, we continue to drive regional revitalization initiatives together.

Vital information and local challenges naturally converge within key regional institutions, including government agencies, financial institutions, and media organizations. Each of these entities engages with the future of their region from the perspective of their respective roles, responsibilities, and influence. In addition, support for regional areas from the national government and urban centers has steadily continued and accelerated over many years.
However, what matters most is that change begins from within each community. It starts with local residents recognizing and valuing their own regional assets. Even more importantly, they must possess the entrepreneurial spirit needed to apply those assets effectively and drive positive change from within their communities.

Key Projects Realized Through Sustainability Creation Business

In 2020, MEDIA DO established the Tokushima Innovation Base (TIB) in collaboration with local government, media organizations, and financial institutions in Tokushima Prefecture to nurture entrepreneurs. Building on this model, we launched xIB JAPAN in 2023 to support the nationwide expansion of Innovation Base (IB), an entrepreneurial support network designed to spread the TIB approach across Japan. By the end of fiscal year 2026, the IB network is expected to expand to 26 prefectures, reaching more than half of the country. As part of our broader regional revitalization efforts, MEDIA DO also operates the TOKUSHIMA GAMBAROUS, a men’s professional basketball team competing in Japan’s B.LEAGUE. The club is jointly funded by 23 companies with strong ties to Tokushima and plays a central role in bringing excitement and shared pride to the entire region. By developing scalable models for regional initiatives and expanding them nationwide, MEDIA DO aims to work alongside local communities to grow the Sustainability Creation movement across Japan.

An Overview of Sustainability Creation

Introduction of Each Initiative

Tokushima Innovation Base (TIB)

An entrepreneurship support organization jointly founded by five partners, including Tokushima’s leading media organizations, The Tokushima Shimbun and Shikoku Broadcasting, and financial institutions, The Awa Bank and Tokushima Taisho Bank, along with MEDIA DO. The organization supports local entrepreneurs by helping them elevate their perspective and achieve sustainable growth. As of February 2026, it has a total membership of 398 entrepreneurs. TIB serves as a core foundation of MEDIA DO’s Sustainability Creation business. The partnerships and trust cultivated through this initiative extend to and support a wide range of other regional projects.

xIB JAPAN

An organization established to support the nationwide expansion of the Innovation Base (IB) network based on the TIB model. xIB JAPAN provides comprehensive support for the establishment and operation of Innovation Bases across Japan. It also offers IB members opportunities to elevate their management perspective, as well as platforms for entrepreneurs to connect, learn, and exchange ideas across prefectural boundaries. The IB network is expected to expand to 26 prefectures from 2026 onward, with a total membership of over 1,500 entrepreneurs as of February 2026.

TOKUSHIMA GAMBAROUS

Tokushima’s first professional men’s basketball club competing in the B3 League. The operating company was established through joint investment by 23 companies with strong ties to Tokushima. Guided by the mission to spark the spirit of all people, this professional sports business achieved profitability in its second year, an exceptionally rapid milestone in the industry. Under the new league structure launching in 2026, the club is set to compete in B.LEAGUE ONE (B.ONE).

TG7

The official club smartphone app where TOKUSHIMA GAMBAROUS fans compete for points by predicting scoring players, such as the first seven points of each game and the final goal of each quarter. Points earned based on prediction accuracy can be exchanged for prizes.

Uzushio Summit

An international forum that brings together more than 250 experts from a wide range of industries in Japan and abroad to discuss the value of local regions across Japan from a global perspective. Through dialogue on diverse themes, participants gain fresh, external perspectives on regional assets and potential, fostering a stronger sense of ownership and engagement among those connected to the regions.

aX: The Equation from Local to Global

A practical course where MEDIA DO CEO Fujita personally teaches the entrepreneurial spirit and the equation of management in collaboration with Tokushima Prefecture, Tokushima University, and the University Support Organization. Through lectures and hands-on projects, students and professionals who will shape the future learn the Y=aX equation to maximize their personal growth.